Cole Dansie is the Marketing Director at Renewal by Andersen, where he leads multi-region marketing and sales support teams across Washington, Idaho, and California. With a background in journalism and more than a decade of marketing leadership, Cole specializes in helping homeowners make confident, informed decisions about improving their homes.
In his role, Cole oversees digital, traditional, and service center marketing functions — from SEO and paid media to direct mail, television, and customer experience. By managing strategy through the stages leading up to homeowners first appointment, he ensures that Renewal by Andersen delivers not just industry-leading windows and doors, but also clear information and guidance that homeowners can trust.
Cole’s professional passion is making complex decisions simple. Whether explaining how energy-efficient windows reduce utility costs or breaking down the value of expert installation, he brings clarity and transparency to the home improvement process. He believes every homeowner deserves straightforward answers and a partner who puts their needs first.
Beyond his work in marketing strategy, Cole is deeply interested in leadership and culture-building. A servant leader at heart, he manages a diverse team of marketing managers and specialists, fostering collaboration, accountability, and growth. His leadership style combines data-driven decision-making with a strong belief in people development, helping his teams — and the homeowners they serve — achieve long-term success.
When he’s not focused on marketing or mentoring his team, Cole enjoys storytelling in many forms. His journalism degree sharpened his ability to spot meaningful stories, a skill he brings to both his writing and his hobbies. He’s also an avid history enthusiast and Dungeon & Dragons game master, passions that fuel his creativity and love for strategy.
Through his articles, Cole shares practical homeowner advice, insights on design trends, and strategies for making the most of Renewal by Andersen’s exclusive products and services. His goal is simple: to help homeowners feel confident in their choices, enjoy their homes more fully, and trust that Renewal by Andersen is the right partner for the job.